Thursday, December 9, 2010

The Coca Cola Human Snowglobe; A Magical Brand Experience

Coca Cola advertising since the 1930s has shaped our modern-day image of Santa Claus (jolly, red suit, a clear fondness for the mince pies) and this year we're bringing a little bit of seasonal Coke magic to the streets of Dublin, Cork and Belfast. Over the next ten days, you'll be invited to climb inside a giant 4 metre high snowglobe and have your photograph taken as a memento by a Coca Cola elf! The Coca Cola Human Snowglobe will be located in Mercer Street at the side of St. Stephens Green Shopping Centre (Friday 9th Dec 2pm-7pm, Saturday & Sunday 2pm-5pm), The Victoria Square Shopping Centre in Belfast (Tuesday & Wednesday 14th/15th Dec 3pm-8pm), Liffey Valley Shopping Centre (Thursday & Friday 16th/17 Dec) and Back to Mercer Street in Dublin on the 19th/20th December (12pm-5pm). If you can't make the giant snowglobe, then you can create your own snowglobe online to send onto friends by visiting cokesnowglobes.com or download the iPhone app.

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