Another running inspired experiential idea, this time from Nike. This ARG (Alternate Reality Game) called Nike Grid uses London as a street running gameboard. The idea is simple - run from phone box to phone box, street by street across London to claim the most streets in just 24 hours. For each phone box “check in” you’ll get points, and the more you run the more you get. www.nikegrid.com (digitalbuzzblog.com)
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