New Year's Resolutions and Brand Experience

With the excesses of Christmas firmly behind us, a lot of us are reaching for the Rivita and the gym membership we haven't used since September - the promotional opportunities for brands are obvious. Adidas' concept store 'Runbase' in Tokyo effectively turns a sports store into an urban running hub. The free facilities include shower cubicles, lockers and expert advice from brand ambassadors - consumers can even 'try before you buy' by borrowing running shoes and clothing! Read more