The free Dublin daily 'Metro Herald' is leading the charge for digital integration with Blippar, an augmented reality app that allows for nifty interaction on your smart phone. 'Smart Editions' of the newspaper will feature Blippar optimised images in both advertising and editorial content - hover your smart phone over the image and the image immediately springs to life on your phone allowing you to 'like' and 'share' on social media and interact in AR. The possibilities for use in brand experience and field marketing programs is seriously exciting. Watch this video of Blippar enabled Cadbury chocolate bars which demonstrates the app in a few seconds:
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